
basic ingredients, with names you can pronounce.
Naturally
Grain Free, Gluten Free, No Sugar Added
ALL TREATS. NO TRICKS.
Our brains are as easily addicted to sugar as they are to cocaine. Deprivation can alter moods, create gotta-have-it-now cravings, headaches, and irrational aggression if not fed. Believe that sugar is not your friend. Sure you feel good when you eat it, and you miss each other terribly when you're apart.
That's an addiction.
Sugar is not just cane sugar. Your body analyzes incoming carbohydrates, of which sugar is a component before it is metabolized into glucose. Sugar can come from corn, peas, beans, rice, pasta, fruit, starchy vegetables, grains, legumes, and really anything in significant portions that is not pure fat or pure animal protein. This is when your pancreas goes into overdrive to try to shunt the glucose out of your blood before it kills you. Imagine that organ doing this day after day, year after year. This is how the silent damage starts, well beyond a craving.

Finally!
Give yourself permission to indulge without consequences!
benefits of a ketogenic lifestyle
LOW CARB | NO SUGAR ADDED | GLUTEN-FREE
The definition of a Ketogenic Diet in its truest sense is when one maintains a state of nutritional ketosis (not to be confused with ketoacidosis), whereby ketones (energy) are produced naturally by the body through fat metabolization. This happens when carbohydrates are severely restricted, and typical SAD meals are recreated with plenty of natural fats and proteins, to personal satiation.
The body has two sources of fuel: glucose and ketones. Carbohydrates (a macronutrient that is not fat or protein) are converted instantly to glucose for immediate use by the body. Whatever is not used by the body is stored away in finite amounts as glycogen in the liver, and the excess glucose then turns into body fat. This is insulin’s job as the fat storage hormone. If you do not eat carbs, insulin will not be triggered, and no fat will be stored. Forget calories. There are no receptors in the body to recognize calories, which are a false laboratory measurement. Our bodies’ metabolisms are much more intricate and every action and reaction is based on hormonal response. It’s all about carbohydrates and the insulin hormone that signals storage of unused glucose (aka carbs) into fat. Ketones are produced from dietary and stored fat, when the body is in the absence of carbohydrates (glucose).
Here's an excellent example to illustrate the effect of insulin on fat storage. Type 1 Diabetics diagnosed pre 1921 often didn’t live beyond a year. Up until insulin was discovered in 1921 by Canadians Banting & Best, those with Type 1 Diabetes (where pancreas does not produce any insulin) faced a horrible fate of debilitating symptoms from chronically high blood glucose, malnourishment and ultimately death, no matter what or how much they ate. Insulin treatment saved them. Their bodies could, with the addition of insulin, remove damaging glucose from the blood stream and store essential fat throughout their bodies. Many live to full life expectancy today because of this discovery. This is why too much insulin secretion (known as insulin resistance) over years of dietary mismanagement, causes diseases like Type 2 Diabetes, obesity and other related illnesses. Eating low carb will help get this under control again.


Important reading references: Maria Emmerich (Keto Adapted), Dr Jason Fung, Dr Andreas Eenfeldt, Nora Gedgaudus, Mark Sisson, Dave Asprey, Dr Timothy Noakes, Rob Wolff, “The Magic Pill” documentary (Netflix and YouTube), and DietDoctor.com
Improvements Experienced by many when adapting to a Ketogenic Lifestyle
Acid Reflux / Heart Burn
Acne
Addictions to starchy and sweet foods
ADHD, Concentration, Brain Fog
Autism
Autoimmunities (Type 1 Diabetes, MS, Lupus, Rheumatoid Arthritis, Celiac, Graves/Hashimotos Thyroiditis (etc)
Blood Glucose
Blood Pressure
Cancer
Chronic inflammation
Diabetes Types 2&3 (dietary diseases)
Digestive Disorders (acid reflux, heart burn, bloating, diarrhea)
Edema
Endurance
Eye Sight
Fertility
Headaches/Migraines
Heart Disease
Hunger (vs appetite)
Hypoglycemia
Insulin Resistance
Kidney Disease
Metabolic Syndrome
PCOS
Seizures and epilepsy
Weight/Fat Loss